Survey Names Niles Audio Leader in Brand Recognition for Distributed A/V, Custom Installation Speakers, Accessories and More
Report by leading custom electronics survey reinforces Niles Audio's commitments mandated
in company's "7 Keys to Success"
CARLSBAD, Calif. - March 24, 2011 - Niles Audio, The First Name In Custom Installation®,
has been named the leader in "Brand Name Recognition" among custom installation professionals in the category of "Distributed Audio/Video, CI Speakers, Power Management and Accessories" according to the 2011 inside track Supplier Loyalty Test. The distinction as the brand name most recognized by professional installers upholds Niles' commitment to "strong and consistent branding" dictated by the company's "7 Keys to Success," a formula focusing Niles' core values including excellence, innovation, quality and creativity.
"Niles Audio has prided itself on being the brand that custom installation professionals can rely upon to provide them with the industry's leading products, services and support for over three decades," said Mike "Sparky" Detmer, president of Niles Audio. "As our company mission statement states, Niles Audio, and all that our brand encompasses, is dedicated to treating its customers, employees, suppliers and stakeholders with fairness and respect and committed to being the best in everything we do."
Recognized as an industry leader in innovation and creativity for over 33 years, the Niles Audio brand has been trusted to provide custom installation professionals with a comprehensive array of products for whole-house distribution of audio/video systems.
The Niles Audio brand encompasses a value proposition to include comprehensive solutions that help dealers and installers grow their business. Beyond the products themselves, Niles strives to provide its dealers with the best customer support in the industry. Whether it's before-the-sale training or in-the-field tech support, Niles dealers can install Niles products with confidence.
The distinction as the leader in "Brand Name Recognition" in the "Distributed Audio/Video, CI Speakers, Power Management and Accessories" category reinforces Niles' commitment to "strong and consistent branding" mandated by the company's "7 Keys to Success."
Niles "7 Keys to Success" include:
- Reliable, high performance, application-specific, product design philosophy
- A complete and up-to-date product assortment
- High attainable profit margins for dealers
- Just-in-time product delivery
- Extensive training and technical support
- Exemplary customer service and strong dealer relations
- Strong and consistent branding
For 26 years, the inside track Supplier Loyalty Test has surveyed hundreds of dealers to measure the partnerships vendors, such as Niles Audio, have with custom installation professionals. Dealers participating in the survey are asked to grade the manufacturers with whom they do business, helping to determine the overall satisfaction on 16 different parameters.
For more information on the Niles Audio and the 2011 inside track Supplier Loyalty Test, please visit www.nilesaudio.com and www.inside-track-online.com, respectively.
About Niles Audio
California-based Niles Audio is a 33-year-old company recognized as The First Name in Custom Installation®. The company is a leading designer, manufacturer and marketer of audio/video custom installation products and accessories and is guided by its vision to be the world's leading provider of products and services that enable professional custom installers to design and install systems that delight their customers. To that end, Niles pursues a mission to provide solutions for end users which enable simple and easy access to home entertainment and that integrate seamlessly with other low voltage subsystems like lighting, internet, security and HVAC in residential and light commercial environments. Niles conducts its business with a promise to treat its customers, employees, suppliers and stakeholders with fairness and respect and to foster teamwork, innovation and a commitment to be the best in everything it does. Additional information may be obtained by visiting www.nilesaudio.com.
About The AVC Group, LLC
Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions. The AVC Group is comprised of the following industry leading brands: NILES® www.nilesaudio.com., ELAN® Home Systems www.elanhomesystems.com, Xantech® www.xantech.com, ATON® www.atonhome.com, and Sunfire® www.sunfire.com. The AVC Group, LLC is a subsidiary of Nortek, Inc.'s www.nortek-inc.com Home Technology Group.
Mike "Sparky" Detmer, President
Ph: 800-289-4434, ext. 197
Scott Moody, Director of Public Relations